Framingham MA Real Estate | Judy B Leerer, Realty Executives Boston West


If you plan to sell your house, you should be proactive. Because, in most cases, a proactive home seller is a successful home seller.

With a proactive approach, a home seller can find unique ways to differentiate his or her house from the competition. That way, this home seller can boost his or her chances of a quick, profitable home sale.

Now, let's take a look at three best practices for proactive home sellers.

1. Upgrade Your Home's Interior and Exterior

Ensure your house looks great both inside and out. By doing so, you can guarantee your residence will make a long-lasting impression on homebuyers.

When it comes to improving your home's interior, it pays to mop the floors, wipe down the walls and ceilings and perform assorted home interior maintenance. If you need extra help along the way, you can always hire a professional home cleaning company as well.

To upgrade your home's exterior, you should mow the lawn, remove dirt and debris from walkways and perform any necessary home siding repairs. Remember, your house only gets one chance to make a positive first impression. And if your home's exterior dazzles, it will increase the likelihood that a buyer will want to set up a home showing.

2. Conduct a Home Appraisal

What you paid for your house a few years ago is unlikely to match your home's value today. Luckily, a home appraisal can help you set a competitive price for your residence from day one.

During a home appraisal, a professional appraiser will examine your home's interior and exterior. He or she also will evaluate assorted housing market data and use all of this information to provide a property valuation.

After you receive a home appraisal report, you should review the report findings closely. By leveraging all of the report data, you should have no trouble establishing a competitive price for your residence.

3. Work with a Real Estate Agent

If you want to be a proactive home seller, you need to work with a real estate agent. In fact, a real estate agent will do everything possible to help you accelerate the home selling process and ensure you can get the best price for your house.

A real estate agent understands the ins and outs of selling a home and will teach you about the home selling journey. Plus, he or she will learn about your home selling goals and guarantee you can accomplish your aspirations.

Perhaps best of all, a real estate agent is happy to set up home showings and open houses, promote your residence to potential buyers and negotiate with a buyer's agent on your behalf. And if you have home selling questions, a real estate agent is happy to answer them.

There is no need to take a wait-and-see approach to selling your home. Instead, use the aforementioned tips, and you can become a proactive home seller.


Selling a home can be quick and seamless, particularly for an individual who crafts a property selling blueprint. Now, let's take a look at three tips to help you create a successful plan to sell your house.

1. Analyze the Local Housing Market

A seller who understands the housing market in his or her city or town may be better equipped than other sellers to achieve the optimal results during the property selling journey. In fact, this seller can use various housing market data and insights to make informed decisions time and time again.

For a home seller, it is important to review the prices of recently sold houses in his or her city or town. This individual also should find out how long these residences were available before they sold. With this housing market data in hand, a home seller can determine whether a buyer's or seller's market is in place.

Furthermore, a home seller should look at the prices of comparable houses in his or her city or town. This housing market data will enable a house seller to see how his or her residence stacks up against the competition and prepare accordingly.

2. Learn About Your Home's Strengths and Weaknesses

Consider what separates your home from other houses in your area. This will allow you to explore ways to showcase your residence to the right groups of potential buyers.

Look at your house from the buyer's perspective and think about why a buyer may choose to purchase your residence. Then, you can craft a buyer-centric home selling blueprint designed to stir up lots of interest in your home.

It may be beneficial to conduct a home inspection too. By performing a home inspection, you can learn about any underlying house issues. You next can address these issues before you add your house to the real estate market.

3. Collaborate with a Real Estate Agent

A real estate agent is a must-hire for a home seller who is unsure about how to create a successful property selling blueprint, and for good reason. This housing market professional can offer expert insights into the real estate market and home selling journey. By doing so, a real estate agent can help you make the best-possible decisions throughout the property selling cycle.

In addition, a real estate agent will do whatever it takes to help you get the best price for your residence. He or she will promote your residence to the right groups of potential buyers, set up property showings and open house events and much more. And if a buyer submits an offer to purchase your home, a real estate agent will help you analyze this proposal and determine whether to accept, reject or counter it.

Ready to list your home? Take advantage of the aforementioned tips, and you can develop a home selling blueprint and boost the likelihood of enjoying a successful property selling experience.


Selling your house should be a quick, seamless task. Yet the home selling journey varies based on a number of factors, including the condition of a seller's residence and the current state of the housing market. And if you fail to plan ahead for the home selling journey, you may struggle to achieve your desired results.

There are several things that you can do to simplify the house selling journey. Now, let's take a look at three tips to help you streamline the home selling process.

1. Craft a Home Selling Strategy

A home selling strategy is pivotal for any property seller, at any time. If you know what it takes to sell your residence, you can take the necessary steps to ensure success at each stage of the house selling journey.

Think about why a buyer may want to purchase your residence and craft your house selling strategy accordingly. Because if you understand the buyer's perspective, you may discover unique ways to help your house stand out from the competition. As a result, you could boost your chances of enjoying a fast, profitable home selling experience.

2. Establish a Competitive Initial Asking Price

The initial asking price for your home can make a world of difference. If you set an initial asking price that is too high, for example, buyers likely will shy away from your home. On the other hand, if your initial asking price is too low, you risk selling yourself short during the property selling journey.

Analyze the prices of available houses that are similar to your own in your city or town. Furthermore, it may be beneficial to look at the prices of recently sold homes in your area. Once you review this housing market data, you'll be better equipped than ever before to establish a competitive initial asking price for your residence.

3. Hire a Real Estate Agent

Let's face it – navigating the home selling journey on your own may prove to be difficult. As such, a real estate agent is a must-have, particularly for a home seller who is unsure about how to navigate the property selling journey. If you have a real estate agent at your side, you can receive comprehensive assistance at each stage of the home selling cycle.

A real estate agent will help you craft an effective property selling strategy and determine the optimal initial asking price for your residence. He or she also will showcase your residence to prospective buyers, help you review offers to purchase your home and negotiate with a buyer's agent on your behalf. And if you ever have concerns as you navigate the home selling journey, a real estate agent is available to respond to them.

When it comes to selling a home, it is important to do whatever you can to keep things simple. Thanks to the aforementioned tips, you can move closer to selling your home and maximizing your house sale earnings.


Let's face it – determining how to price a home is rarely simple for a seller. In some instances, your home may be worth less than you originally paid for it.

Ultimately, if you failed to maintain your house over the years, various home problems may crop up when you decide to list your residence. If these issues go unaddressed, it may be tough for you to maximize your house sale earnings.

With the right approach to preparing your house for the real estate market, you could upgrade your residence in no time at all. Now, let's take a look at three tips to help you improve your residence and ensure you can obtain the optimal price for your house.

1. Enhance Your Home's Curb Appeal

How your residence looks in the eyes of potential buyers is key. Because if a buyer falls in love with your house the moment he or she sees it for the first time, you could benefit from a fast, profitable house selling experience.

Improving your home's curb appeal can be quick and simple. For instance, mowing the lawn and trimming the hedges can help you transform an ordinary front lawn into a pristine one. And if you have any damaged or cracked home siding, you should repair it as well.

2. Upgrade Your House's Interior

Ensure your home's heating and cooling system and other internal systems are working properly. If you find there are issues with any of these systems, contact a professional to repair them.

Don't forget to clear clutter from your house, too. If you find your home is filled with assorted knick-knacks and items you no longer need, you can sell these items. Or, you can always donate the items you no longer need to a local charity or give them to family members or friends.

If you maintain a neat, tidy house, buyers are sure to be impressed as soon as they walk through your front door.

3. Conduct a Home Inspection and Appraisal

A home inspection usually is completed before a buyer finalizes their house purchase. Yet a seller who conducts an inspection may identify myriad house problems. They can then take steps to address such issues before listing his or her residence.

Additionally, a home appraisal may be crucial for a seller. During an appraisal, a property expert will examine a home and offer a property valuation. Next, a seller can use this valuation to determine how to price their house.

As you get set to add your home to the real estate market, you also may want to hire a real estate agent. This housing market professional will craft a custom home selling strategy for you. Plus, he or she will do whatever it takes to help you achieve your desired house selling results.

Ready to list your home? Take advantage of these tips, and you may be able to obtain an offer to purchase that matches or exceeds what you originally paid for your house.


Is now the right time to lower the asking price for your residence? If you've studied the housing market closely, set an aggressive price for your home and are still struggling to generate interest in your residence, the answer to this question may be a resounding "Yes."

Ultimately, there are many reasons why you may want to consider lowering the asking price for your house, including:

1. It has been many weeks or months since the last home showing.

Although your home listing initially may have stirred up plenty of interest, homebuyers have shied away from your residence over the past few weeks or months. Thus, there may be no time like the present to lower your house's asking price to widen your net of prospective homebuyers.

Reducing your house's asking price by even a few thousand dollars may help you generate interest in your residence. And in the days following a price drop, you may notice a significant increase in the number of requests for home showings as well.

2. Your home asking price no longer corresponds to the current real estate market's conditions.

A seller's market can quickly morph into a buyer's market. As such, you should evaluate the real estate sector regularly to ensure your home asking price corresponds to the current housing market's conditions.

Take a look at available houses that are similar to your own – you'll be happy you did. This housing market data can help you determine if your house is priced appropriately based on the competition.

Also, examine the prices of recently sold houses in your city or town. That way, you can see how long these residences were available before they sold, find out whether you're operating in a buyer's or seller's market and plan accordingly.

3. You need to sell your house as soon as possible.

If you face a time crunch to sell your home, you should establish an aggressive price for your residence from the get-go. However, if you fail to generate substantial interest in your residence, you may need to act fast to lower your home asking price to meet your deadline.

For those who want to avoid the possibility of lowering a house's asking price, it often pays to work with a real estate agent. This housing market professional can help you establish a fair, competitive price for your residence, one that should help you stir up significant interest in your home.

In addition, a real estate agent will work with you throughout the home selling process. He or she will set up home showings, host open houses and negotiate with homebuyers on your behalf. Perhaps best of all, a real estate agent is happy to respond to your home selling questions and ensure you can make informed home selling decisions.

Before you lower your home asking price, consult with a real estate agent. By doing so, you can get the expert home selling advice that you need to determine whether to wait out the current housing market or reduce the price of your residence.




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